Digital marketing helps companies boost website traffic, attract new customers, create brand awareness, and engage an audience. All of these lead to meaningful results that help companies grow and profit.
The main types of digital marketing include:
- Search engine optimization (SEO)
- Pay-per-click (PPC)
- Content
- Mobile
- Social media
- Email or instant messaging
- Affiliates
- Influencers
Each of these marketing strategies has a different goal. As a Digital marketer, it’s your goal to find the best strategy for a company for their desired results.
Different Destinations in Digital marketing jobs according to seniority level:
- Trainee
- Associate or assistant
- Specialist
- Junior
- Mid-level
- Senior
- Lead
- Manager
Experience and educational background will dictate which position and level are appropriate for you. Additionally, remote digital marketing jobs are becoming more popular as much of the workforce transitions to work-from-home or hybrid models.
Here is the list of Entry level digital Marketing jobs:
1. Copywriter
A copywriter creates written text that markets a product or service. The copy created will make the reader want to buy or use what the company is trying to sell. Call to action “CTA” is the main goal of a copywriter to convert the audience into customers. This role requires strong writing skills and the ability to produce engaging content that resonates with the target audience.
2. Content Marketing Specialist
Content marketers create Engaging and relevant content for websites, blogs, and social media platforms. Content marketing is the organic marketing approach.
3. SEO Specialist
SEO “Search Engine Optimization” specialists focus on optimizing websites to improve search engine rankings. This involves keyword research, on-page optimization, off-page optimization and analyzing SEO performance metrics.
4. Social Media Marketing Specialist
As a social media specialist, you’ll be responsible for managing and creating content for various social media platforms. This role involves creating a content calendar, audits, competitor analysis, engaging with followers, analyzing social media metrics, and implementing social media strategies. Content may be video, short, live streaming or post.
5. Paid Advertising Specialist
PPC specialists manage PPC “pay-per-click” advertising campaigns on platforms like Google, Facebook, TikTok Ads etc. They are responsible for creating and optimizing PPC campaigns to drive traffic and conversions. PPC is the inorganic approach to marketing.
6. Email Marketing Specialist
Design and implement email campaigns to promote products or services. They are responsible for creating engaging email content, managing email lists, and analyzing email campaign performance.
Email is the most effective inorganic marketing tool on our list. Businesses earn an average of $36 for every $1 spent on email marketing. In Simple, you invest a dollar and in return receive 36 times from it.
7. Influencer Marketing Specialist
An influencer marketing specialist focuses on working with influencers that might impact your potential audiences. Identifying the right types of influencers to work with based on their audience and the company’s brand is an essential element in this role.
8. Graphic Designer
Graphic designers create visuals for various digital marketing projects. Some of the visual types may include website design, logos, thumbnails, banners, and posts. These graphics promote a company’s expertise and impact potential customers. Adobe Collection, Canva and Midjourney are some important Tools you have to learn as a Graphic Designer.
9. UI/ UX Designer
UI/UX designers are responsible for creating visually appealing interfaces for websites, mobile applications, and other digital products. They focus on enhancing user satisfaction by improving the usability, accessibility, and overall user experience of the product. UI/UX designers collaborate with cross-functional teams to understand user needs, create prototypes, and iterate on designs based on user feedback.
Free Learning Resources and Certification for Digital Marketers
- Google Academy (Paid)
- HubSpot Academy
- SEMrush Academy
- MOZ Marketing Library
WrapUp
Learn and practice different marketing types, get certifications and build some projects. Market yourself visible on LinkedIn. Start your career with an internship or with Freelancing.
